Brand Monk Consulting

10 Fascinating Facts About Digital Marketing You Need to Know

  1. The first-ever email marketing campaign was sent in 1978 by a man named Gary Thuerk, who was a marketing manager at Digital Equipment Corp.
  2. Google is responsible for 96% of all smartphone search traffic and 94% of total organic traffic.
  3. The average click-through rate (CTR) for Facebook ads across all industries is 0.90%, while the average CTR for Google Ads across all industries is 3.17%.
  4. Mobile devices now account for more than 50% of all internet traffic worldwide.
  5. Social media advertising spending is expected to reach $102 billion by 2020.
  6. On average, companies that blog generate 67% more leads per month than those that don’t.
  7. In 2020, the average person spent 2 hours and 22 minutes per day on social media.
  8. 85% of all internet users in the US watch online video content on a monthly basis.
  9. Email marketing has an average ROI of 4400%.
  10. Influencer marketing is expected to become a $15 billion industry by 2022.

These facts demonstrate the growing importance of digital marketing in today’s world and the significant impact it can have on businesses of all sizes.