SEO / AEO - Google My Business Optimization
Local Search Optimization That Turns Visibility into Customers
How It Work?
SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) are the cornerstones of online discoverability. While SEO improves your website’s ranking on Google Search, AEO focuses on optimizing your presence so search engines directly answer user queries, often through voice search or featured snippets. Google My Business (GMB) optimization merges these strategies to ensure your business appears at the right moment, in the right place, with the right information.
Google My Business optimization is about more than just filling in business details. It’s about designing your local digital presence to ensure your business is found first when customers are actively searching for your services. GMB works with SEO and AEO to deliver targeted results, particularly for location based searches such as “best café near me” or “digital marketing agency in [city].”
AEO is especially important because search engines are evolving to deliver direct answers, not just lists of websites. This means optimizing for voice search, structured data, and featured snippets so your business becomes the direct answer to a search query. When combined with GMB optimization, AEO significantly boosts your chances of appearing in the coveted “Local Pack” on Google search results and Google Maps, driving more relevant traffic and conversions.
